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3 Steps to Create a Winner Content Marketing Strategy for B2B Startups

Mar 28, 2023

As a B2B startup founder, you know how challenging it can be to get the word out about your product or service. That's where content marketing comes in. It's a powerful way to reach your target audience, establish your authority in the industry, and attract more leads. 


But how do you do content marketing for B2B startups? Check this 3 steps strategy:


Step 1: Talk with your users to uncover their challenges and thought processes.

One of the biggest mistakes startups make is assuming what their users' problems are without asking them directly, wasting time and resources creating a solution not wanted by the market, causing them to become an inevitable failure.That's why it's important to talk to your users and uncover their real day-to-day challenges.

A must read book to learn how to talk to users is “The Mom Test” by Rob Fitzpatrick.

Additionally, you can watch these two videos from Y Combinator:  Eric Migicovsky - How to Talk to Users and How To Talk To Users | Startup School


With this method you will either: 

  1. Confirm your hypothesis and keep developing your product (Hurray!).

  2. Stop solving a problem nobody cares for or it's not painful enough to be worth solving.


Step 2: Create valuable content that addresses these issues using industry-specific language. 

Now that you've talked to your users, you need to connect the dots, find patterns on their challenges and solve them (as if it was a simple thing to do). 

With this information, you will have a guide for the topics to talk about.

The best part of talking with your users is that you´re involving them in the process and they´ll be more open to give you a try. 

Give the solutions in the same language your users talked. It's different to say “we offer a sophisticated customer engagement strategy to improve ROI” (I bet you didn't even read it) than saying “we´ll help you sell more through LinkedIn posts”. This will make it easier for your audience to understand and appreciate the value you're offering.


Step 3: Implement a strategic distribution plan to amplify the reach of the high-quality content you've produced.

Or in less fancy words, follow this simple process:

  1. Create a blog giving a clear and easy-to-follow solution to the biggest challenge your users face.

  2. Insert that blog on Chat GPT to create:

    • A script for a Youtube video

    • A script for Short Form Content (Tik Tok, Reels and Youtube Shorts).

    • A LinkedIn post

    • A twitter thread

  3. Edit, give your voice and post.

  4. Repeat Step 1 over and over.


By following this process, you'll maximize the reach of one single piece of content. Remember that content marketing is a long-term game. When done correctly, it's the cheapest and most powerful way to reach your users.

If you're a B2B startup founder interested in growing your personal brand on LinkedIn, check out Kontent's monthly subscription service here or book your free demo call with me here to see if we're a fit.